mcdonald's
the mcmovie marathon
People don't really like it when you bring your McNuggets to the movie theater... there’s even a whole Reddit thread about it. This fixes that issue.
Introducing the McMovie Marathon: It’s McDonald's, McActors, and Popcorn McNuggets. A month-long movie theater takeover in collaboration with some of the biggest actors working today featuring collectible toys, popcorn buckets, T-shirts, and pins.
ad & copy: andrew flynn
McTeasers
Why spend money on OOH when we have roughly 13,000 billboards all over the country?
Streaming Takeover
Changing posters across streaming platforms as well as utilizing pause ads.
the McMovie theater
Month long movie theater takeover to showcase films from Ewan McGregor, Rachel McAdams, Matthew McConaughey, Melissa McCarthy, Christopher McDonald, Rachel McKinnon, and Danny McBride. Each actor has two films available during the McMovie Marthon including: Trainspotting (1996), Revenge of the Sith (2005), The Notebook (2004), Mean Girls
(2004), Interstellar (2014), Dallas Buyers Club (2013), Spy (2015), Tammy (2014), Happy Gilmore (1996), Happy Gilmore II (2025), Barbie (2023), Ghostbusters (2016), This Is The End (2013), & Tropic Thunder (2008).
McMovie posters
Movie posters with the classic red & yellow twist.
McMovie Marathon toys
Ya know ‘em. Ya love ‘em. It’s an all-star line-up of McActors from across the industry available in minature plastic form.
McActors
From McConaughey to McAdams, we’ll have our McActors come hang out, eat Popcorn McNuggets, and watch some great films.
McMovie Marathon merch
Limited edition McMovie merch only available in theater.
The Menu
Full McDonald’s menu available in addition to collectable cups and buckets upon buckets of Popcorn McNuggets.
The Menu
Full McDonald’s menu available in addition to collectable cups and buckets upon buckets of Popcorn McNuggets.