nike: victor wembanyama
martian madness
Marvin the Martian and Victor Wembanyama have more than a few things in common. Besides their obvious extraterrestrial origins, they both have a love for being the soft spoken villains. In that case, who better to help Wemby introduce a Nike GT Cut 4 PE shoe for Halloween than the Martian himself?
ad & copy: andrew flynn
the launch
Teaser billboards near Roswell, NM and Area 51 in Groom Lake, NV prior to the official launch of the shoes to generate hype along with speculation of what’s in the box.
the official release
Collab posts on social that drop on Halloween prior to the game.
halloween 2026 game vs. timberwolves
Debuting the PEs on Halloween vs. the Timberwolves, Wemby’ll dress up like Marvin the Martian to get in the spirit of villain mode prior to going head to head with one of his fiercest Western Conference rivals. Post game, Wemby’ll have Marvin and his new shoes to help him deal with the media.
nike gt cut 4 “martian madness” PE
Exclusive Halloween PEs for the Alien
martian madness: the show
Series built for social following Victor & Marvin hanging out across the world, sharing tips on being a better villain, and getting into Space Jam reminiscent battles.
guinness book of world records trip to space
Sending Wemby up in a space ship with his new shoes and Marvin to get him closer to his roots was one thing, but it turns out that the tallest person to ever be in space was 6’02”... Wemby’s a little taller than that guy so Guinnness had to get involved.